Category: case studies (page 1 of 3)

All Hits No Misses: A Review

All hits. No misses. 17 articles in total written in 2024 so far.

So here is the list:


FOCUS: How to Keep Accomplishing Tasks Until You are Successful

To always accomplish your tasks and activities successfully, the ability to be composed, clear-headed and cool even under pressure is what will separate you from the non-doers. You must practice being able to focus.

Learn how to stay focused, avoid distractions and keep moving forward till you accomplish your tasks.

A Solution to Always Complete Your Goals

You need consistency. Consistency helps you get better at things. When you consistently work towards a goal, you are more likely to succeed. It’s like taking small steps every day towards something big.

Learn what you need to be consistent and always accomplish any goal you have.

Is it Time to Change Your Attitude?

Your mindset can empower or hold you back. This means you must always choose the mindset that serve you best. The right mindset leaves room for curiosity and innovation. With the right mindset, you’re more willing to learn and try new things, leading to personal and professional growth.

Learn how you can have a resilient attitude that you can be proud of.

Master the Art of Deep Work This Year

Think of deep work as your brain’s ultimate gym. It’s about getting into “the zone,” where hours melt away and you emerge with a masterpiece, a new skill conquered, or a problem cracked wide open. When pursuing your goals, it’s not just about working hard, it’s about working deeply.

Learn how to enter and master the art of deep work.


The Best Way to Handle People

Over 30 million copies of “How To Win Friends and Influence People.”  have been sold worldwide, and even recommended by Warren Buffet. Carnegie’s book is full of timeless wisdom and insights that you can use to bring out the best in your relationships.

In the first section of the book, Carnegie shared the fundamental techniques in handling people. He also narrates stories of people who achieved extraordinary progress in their businesses, politics, and career. Because they applied these methods to bring out the best in their relationships.

This article shows you the main techniques, so you don’t have to spend hours studying his book. Or tens of other relationship books.

How to Make People Like You

Your happiness and success at work can be strongly influenced by how well-liked you are by others.

People that are likable are regularly better at influencing others—whether it’s convincing coworkers, winning over ideas, or boosting team spirit. Stronger, deeper connections with others can also be nurtured by your likability, and this results in sustaining friendships and partnerships.

This article shows you the four quick ways to make people like you.

Always Win People Over With These Techniques

You can build stronger relationships with friends, family, and coworkers when you can convince people of your points of view and effectively convey them. Gaining the ability to comprehend diverse viewpoints and communicate effectively can help you grow personally. This in turn boosts your flexibility, empathy, and critical thinking.

This article shows the principles you can apply to always win people over to your side.

How to Truly Change People as a Leader

The role of a leader is to coach, guide and inspire others. To perform this role excellently, a leader’s job often includes changing your people’s attitudes and behavior. And there are mistakes you must avoid in performing this role of positively influencing people for good.

These suggestions shared in the article are from the famous book – How to Win Friends and Influence People by Dale Carnegie

MARCH 2024:

What It Means to Productize Yourself

Productizing yourself means that you must figure out what you’re uniquely good at and apply as much leverage as possible. It’s like taking the best of what you are and packaging it in a way that creates value for others. This concept is common in entrepreneurship, freelancing, consulting, and personal branding.

Read this article to apply this concept to yourself today.

Always Maintain a Main Character Energy

Getting through your work and doing your job (or business) to make money is a multi-player game you are currently engaged in. However, your mindset and how happy or miserable you are – this is entirely up to you. Because Life itself is a single-player game. And you are the main character.

Read this article to reflect on what it means to be a main character.

How to Fall in Love with Reading

By embracing the joy of reading, you unlock a world of knowledge and empower yourself to excel in all aspects of life. Reading also enhances your writing skills and communication abilities. And these are valuable assets in any profession.

Read this article to learn why reading is essential, what to read, and most importantly, how to love the process.

A Unique Way to Level Up Your Life

The modern struggle is Lone individuals summoning inhuman willpower, fasting, meditating, and exercising… Up against armies of scientists and statisticians weaponizing abundant food, screens, and medicine into junk food, clickbait news, infinite porn, endless games, and addictive drugs.

The concept of “Solo Leveling” is a brilliant way to learn how to level up your life. Read this article to see how the concept of Solo Leveling can apply in you in real life.

APRIL 2024:

Receive and Give the Best Form of Feedback

If you’re serious about rapidly enhancing your skills and achieving your goals, you need the best form of feedback – the kind that not only points out what you’re doing wrong but shows you how to fix it.

This article will show you exactly how to do that.

What it means to be Truly Happy

If you constantly walk around thinking, “I need this,” or “I need that,” trapped in the web of desires – you are not happy. Happiness is the state when nothing is missing. When nothing is missing, your mind shuts down and stops running into the past or future to regret something or to plan something.

This article talks about what it means to be truly happy. The guidelines are also gotten from the Almanack of Naval Ravikant.

The Simple Truths of Life

This is a list of simple life truths from a book – Habits of the Household by Justin Earl. These statements reveal the simplicity and truth of living. These truths should remind you on what life is really all about. No need to overcomplicate things. These truths might feel radical or religious, but the most radical truths are really simple ones.

This article lists these simple truths of life.

The Rules of a Magical Life

The ability to achieve in silence and celebrate in style can seem like a lost art form in a culture that frequently prioritizes oversharing and instant gratification. But this strategy not only has the secret to success; it also has similarities to the basic laws of magic, which, when applied to everyday life, open up a whole new range of opportunities.

Living a magical life is learning a secret recipe to success – hidden in plain sight yet accessible only to a chosen few. Read this article to find out more.

SEEDs by Anchoria: Creating a New Era of Investing with Fintech


Invest with SEEDs

SEEDs by Anchoria – Case Study

Investment can be a complicated journey. There are usually risks involved in making investment decisions. A lack of quality investment education and financial planning could lead to a loss of capital.

On the other hand, Banks and fintech companies lose prospective investors because they either don’t understand the need for investing or have had bad experiences with Ponzi schemes and unregulated investment companies.

At Anchoria Asset Management, we found the perfect balance by building a mobile app – SEEDs by Anchoria for investing and asset management. The SEEDs mobile app makes investing in regulated funds and products attractive and easy.

The App is carefully designed in a way that onboards new investors easily and guides them through the process. And our target group is Africans who are existing and aspiring investors.


According to A16Z, a Venture Capital firm, Since product leaders across many categories—from Uber to Google—are aiming to adopt banking, loans, payments, and more, there is a trend that every firm is a fintech company. Banks are converting to technology-driven financial services, fintech startups are booming, and many tech firms are looking to fintech to boost profits or add new income streams.

Countless fintech apps are available, and people are starting to use them because they may have created new opportunities for reaching Nigeria’s more than 100 million unbanked citizens with financial services. Yet, only a few focus on pushing ‘investing as a culture’ for young Africans.


Our app – SEEDs solves this problem by providing a platform for easy access to different investment products. With SEEDs, you can easily open an investment account, subscribe to secure, interest-earning investment products, create, and manage multiple portfolios for your investment goals. The aim is to ensure that we demystify the perception that investment is for High-net worth individuals by making it accessible, low entry-level and easy to understand.

This product management case study focuses on how we are building a mobile app that makes investing attractive for its intended users.

Photo by Amanda Jones on Unsplash

Photo by Amanda Jones on Unsplash


As a part of the product management team for an asset management firm, our vision is to build the most attractive digital investment experience for Africans living locally and in the diaspora who want to grow and preserve their wealth.

We had an initial MVP which displayed the major products of the organization and allowed traditional clients to invest and view their investment portfolios. The MVP was good if we decided to play in the convenient space, but we needed to 10X our app and get closer to our vision.

We started by doing some research to understand the needs and preferences of our target audience. We conducted surveys, established focus groups, and granted interviews to gather feedback and insights. Based on that, we prioritized the features that were most important and feasible to build.

We adopted an agile methodology and weekly sprints to stay organized and focused. One of the biggest challenges we faced was designing a user interface that was both simple and informative. We tested several prototypes and gathered feedback from early users to fine-tune the design.


There are several tools used by product managers to excel in their roles because it involves a lot more than gathering product insight, tracking the backlog, and reviewing the product roadmap.

In building and managing the SEEDs mobile app, we use:

  • Confluence to write down the current service providers, current and expected finance, costing and release notes. This app was majorly for internal team usage.
  • Jira: This is used for our external team communication. We documented user stories for designers and project managers. Our roadmap was also documented on Jira. This made it easier for my team members and me to build and collaborate while writing user stories.
  • SurveyMonkey is our customer survey tool when gathering answers to our user questions. We simply sent the survey link out to our customers and easily tracked and analyzed the results.
  • Figma: We made use of this tool for designers, collaborating and giving feedback on the proposed app screens.


The next step was to understand the current users and the intended address. Every product manager knows that having an innate understanding of the customer is central to the product’s success. This answers the important Question – Who is this product for?

Our user feedback gave us insights to solving current problems such as:

  • Usability — Can people identify the benefits of the SEEDs app? Can the user understand how to take the steps required to obtain this value?
  • Product Knowledge – Can people know what or how to invest on SEEDs? Can the user know their risk tolerance level and identify which investment product suits their financial goals?
  • Investment Guide – Can people make informed investment decisions by interacting with the App?
  • Instant Access – Can investors view their investment history without notifying their relationship manager?
  • External app support – Can people reach out for further enquiries beyond the mobile application? How easy is it for users to get support?
  • User Engagement – How can the users stay informed of their investment decisions?


We also had to consider our regulatory bodies when prioritizing features for the SEEDs mobile application. Policy and regulation are key factors that contribute to the success of a FinTech product. The right navigation in this sector protects your product from sanctions and may help speed up growth.  The problems we had to address when prioritizing features were:

  • Know Your Customer (KYC) compulsory and mandatory requirements.
  • Segmentation of customers based on personal data and transaction volume.
  • Adequate information on all products, highlighting the risk levels.
Photo by Tim Mossholder on Pexels

Photo by Tim Mossholder on Pexels

For new users and the general fintech industry, we prioritized features on SEEDs to solve problems such as:

  • Complicated and lengthy onboarding process
  • Being asked for private information before app usage
  • Understanding the investment product before putting their money.
  • Inability to address data privacy protection and cybersecurity risks.
  • Unclear financial terminology, lack of compassionate human language, and simple explanations of complex financial processes.

Our design and functionality decisions were also made after prioritizing these features across these solutions. We asked ourselves questions ranging from:

What should our users see when they log in?

And what are the most prominent features for both users and the company?

How can we educate our users without overwhelming them with too much information on the app?

This feedback and questions were important to solving SEEDs’ most important goal – Making investing attractive to its users. Given the fact that investing is a high-risk, high-reward endeavour, we must gain the consumers’ trust to do this. After all, we are dealing with their money. And it’s extremely personal.


The company already had a core application provider in charge of its in-house application. This in-house application was strictly for staff to run their internal processes. Also, before the PM team was formed, the initial MVP was developed by the dev team to simply fetch the client investment data and return when needed.

As a product management team, we had to bridge the gap to build a seamless investment experience for the clients. Due to our combined expertise in product research, product ideation, business analysis, testing, development, and design, all these problems were resolved in the main features of the SEEDs mobile app.

Importantly, the core application provider that provided SaaS to our company was then required to build APIs to ensure ease of connectivity for some new features.


The key features we built for the SEEDs mobile app that solved the problems of our users were:

  1. Improved Onboarding Flow: Customers were now able to sign up by providing account numbers. The standard process for finance-related applications is to get users to submit their Bank Verification Number (BVN) before completing their registration and provide lengthy details.

To improve customer experience and allay the fears of new users, we simply ask them to input their bank account numbers.  Internally, we automated a process of retrieving the BVN from the corresponding bank account portal for data storage as it is a regulatory requirement.

Also, we were able to ensure that the onboarding process took a maximum of 5 minutes.

Landing page for SEEDs by Anchoria mobile app

Landing page for SEEDs by Anchoria mobile app

  1. Plan: To recommend products for new and existing investors, we included a “plan module” on the invest section of the mobile app. This module worked by proposing the best investment product based on the user’s responses to an in-app questionnaire.

This feature keeps users engaged while recommending an investment product based on their risk level, investment duration and amount to be invested.  

Plan Module for SEEDs by Anchoria

Plan Module for SEEDs by Anchoria

  1. Investor Guide: SEEDs is carefully built with users in mind and to ensure that they have an optimal experience, there is a need for ease. This guide contains directions on the basic functionalities of the app. These include how to fund an investment account, how to invest in the lowest risk level product, how to update regulatory KYC, how to get a product recommendation etc.

This is to ensure that aspiring-to-be investors can make informed decisions while using the mobile app.

Investor Guide for SEEDs by Anchoria

Investor Guide for SEEDs by Anchoria

  1. Extensive Product Information: To fully educate users and better inform their investment decision on SEEDs, we added extensive product information for each investment product. This includes a short description in text and corresponding visuals to show the risk level and asset allocation. A downloadable product paper was also added via a hyperlink on each product screen.

For the fixed deposit product, we added the rate table showing the annual interest rate based on the duration and amount they want to invest. The rates are usually updated to ensure that users get the applicable rates in real time.

This meant our users now have full knowledge and can make the best investment decisions before proceeding to invest in any product on the SEEDs mobile app.

  1. In-app and Email notifications: We developed a list of notifications to users to alert them via email and in-app of their actions on SEEDs. This includes actions ranging from funding their wallet, log-in confirmations, changing passwords and successful liquidations of their investments.
Email Login Confirmation for SEEDs by Anchoria

Email Login Confirmation for SEEDs by Anchoria

This feature allows customers to stay informed and increases engagement.   

Other key features built to suit the needs of the organization included:

  1. Referral code: Inclusion of a referral module that allows users to view their referral codes, copy the codes/ link and view users who have signed up using their referral codes. Users can share their investment experience among their friends with their unique referral code.
  1. KYC Tiering mechanism: We introduced a KYC tiering mechanism to fulfil one of the regulatory requirements and segment the customers. And we did it in an engaging manner on the app.
KYC Tiering Mechanism for SEEDs by Anchoria

KYC Tiering Mechanism for SEEDs by Anchoria

To make sure these key features are prominent and intuitive, we enhanced the app navigations using design as a tool. The goal was to make the SEEDs by Anchoria app give users a better investing experience to create and grow their wealth. In both design and functionality.

With the help of two contract UI designers, we made the user interface and the user experience to make SEEDs intuitive and user-friendly. We also had a constant navigation bar which had 4 buttons – Home, Portfolio, Invest and Menu which allow easy and all-around navigation to perform any task on the app.


To examine the features we built on SEEDs by Anchoria, we had phases of testing:

  • Team testing —The product and dev team were the first set of testers for the SEEDs app. The main outcome of this is the identification of bugs. It allowed us to test and confirm features between both vendors as we continue building instead of waiting until it is complete. At this step, we used a copy of live data in a test environment.
  • Company testing — The next step was to release the feature to the entire organization without elaborate explanations or tutorials. We would release it to the public this way. It is also a good opportunity to do cheap internal usability testing exercises. Testing within the company allowed us to identify complex elements within the features before we shipped it to the public.
  • Private beta — as a product that has been in the market for a while, we had a small group of users who acted as our beta testers. The feature would then be released to this specific group and communicated as a beta version. They used the app and not just test it by simulation.

The aim of this test is to see if users can discover the feature, use it (engagement), see how they use it within their workflow, see how they are using it, and identify any barriers.

  • Public release — once the challenges identified in the private beta were addressed, we release the completed app to all our customers. A huge part of this step was developing the right messaging. The messaging will focus on what the user can do with the new features.


React Native (JavaScript) and Java Spring Boot were the programming languages for our app’s framework. React Native is a framework that lets you build native apps using JavaScript and React, a popular library for creating user interfaces. Thanks to React Native, the dev team were able to reuse the same code base for both iOS and Android platforms, saving us up to 40% of time and cost.

Spring Boot is a framework that simplifies the development of web applications and microservices with Java Spring Framework, a robust framework for creating enterprise-level applications. With Spring Boot, we benefited from a fast and easy configuration, a modular and loosely coupled architecture, a wide range of technologies, and great developer experience.

One of our current priorities is to integrate third-party APIs that can help us track app analytics and boost the marketing efforts of the SEEDs mobile app. We have selected Firebase and Appsflyer as the best solutions for our needs.

Firebase is a platform that offers various features for app development and growth, such as authentication, hosting, cloud functions, databases, machine learning, and more.

Firebase also provides rich analytics, A/B testing, and messaging campaigns that can help us understand our users better and increase their engagement.

Appsflyer is a platform that specializes in mobile attribution and marketing analytics. Appsflyer can help us measure the performance of our app campaigns across different channels and platforms, optimize our user acquisition and retention strategies, and protect our app from fraud and abuse.

By integrating Firebase and Appsflyer, we can leverage their powerful capabilities to make our SEEDs mobile app more successful and profitable.


Our current plan is to get 100,000 Active Users in our first year of launch. As an asset management firm attempting to capture a large market share of the fintech industry, we have established an Active User as a client who completes their KYC and invests a minimum of 5000 Naira. This is also our North star metric.

After deliberations with our stakeholders, the launch strategy and marketing efforts of the SEEDs mobile app is split into four phases:

  1. Internal staff drive where 50 new weekly users were brought in via the app.
  2. An investor-relations focused campaign where High Net worth Individuals (HNIs) are targeted, and their feedback shared.
  3. 3rd party resources – These are other retail client-facing companies we currently do business with. These companies were engaged to share our app with their own users to download and invest on SEEDs.
  4. Radio push and Social Media Influencers


To achieve our goal of acquiring 100,000 active users, other metrics are also important to track. These include:

  • User downloads on Play Store and App Store
  • User retention: We track these via drop-offs (clients who fail to complete their registration after downloading the app) and dormant users (clients who have signed up successfully and yet to invest on SEEDs). We also track this via Redemption rate – percentage of customers who redeemed their investments and Repeat subscription rate – the percentage of customers who invested in our investment products more than one.
  • Engagement Rates: This is done in the form of quarterly surveys and app ratings. This also helps in retargeting – reselling the app to people who have stopped using the SEEDs app.

In our first two months, we got good reviews from our early users. This ranged from the ease of opening an investment account to getting recommendations for investment products.

And it only gets better from here on.


The SEEDs by Anchoria app crossed its 1500 Users mark in less than a month. The user adoption and engagement rates also went up by 120% in the same period. Customer satisfaction ratings also increased, giving credence to the newly developed features.

We engaged the data team and created automated reports from the sources. These data make it easier to track and make data-driven and customer-centric decisions as soon as possible.


The key takeaways I got as a product manager building a fintech app for an asset management firm were timeless:

  • Fintech is a highly regulated industry.
  • Customers want some level of personal interaction when using financial services.
  • There is so much room for growth, but you must prioritize your users.
  • To some extent, it requires knowledge of cash flows, accounting, treasury, financial services, and payment operations to really build and scale the product.

The future of SEEDs by Anchoria is making Investing Attractive for Africans, so our roadmap is clearly outlined to achieve this vision. From our roadmap, some of our plans in the next 3 years include:

  • Expand support for different currencies.
  • Personalize asset tracking features for various markets and regions.
  • Introduce system interfaces for easier asset management workflows. (Chatbot, CRM, etc.)
  • Create support for asset tracking through blockchain.
  • Establish how the current architecture of the app can be incorporated with emerging technologies.

THE PLANTERS: Managing the SEEDs app as a team

Gibson Biddle, former VP of Product at Netflix once said, “Building a great product is a creative, chaotic process which you won’t get right every time, so you have to also be learning from success and failure.”

Building and Managing SEEDs by Anchoria would not be possible without these people:

Wahab Gbadamosi and Rhema Obiefuna – my product team colleagues

Samuel and Yinka – our contract UI designers who brought the visuals of our SEEDs mobile app

Cherish Nelson, Tobi Kudayisi, Muhammed Ibrahim and Abdullahi Adamu – who worked on the coding implementation of the mobile app.

Afolorunsho, Kazeem and Amarachi – who worked on the in-house application

Zuby Emodi the MD who was willing to allow the app to be fully complete before the final release.

Experience the future of investing with SEEDs for yourself

Start small, earn more with SEEDs

Start small, earn more with SEEDs

I would love you to experience the benefits of SEEDs for yourself.

Here is the download link —, feel free to use my referral code — A200014126 when registering on the app.

Download SEEDs, sign up and let me know what you think.

Selected collection of visual designs

A collection of digital flyers, brand identity mockups and social media design posts. I hope you enjoy them!


Some product designers started with graphic design, at least for the early years of their careers. I wasn’t any different, but consistency, curiosity and some talent gives me the chance to try different techniques, and styles. Here’s a collection of visual pieces I’ve made so far. They include digital flyers, brand identity mockups and social media design posts. I hope you enjoy them.

Instagram Carousel: How To Chase Black Excellence

A series of Instagram posts to celebrate the values of Chadwick Boseman.

Link: Chase Black Excellence: Chadwick Boseman

Instagram Carousel: Seven Lessons for the Road

A series of Instagram posts to visualise the words of wisdom from John Obidi.

Link: 7 Lessons for the Road by John Obidi

Instagram Carousel: How To Position Your Brand for Success

A series of Instagram posts to inform the audience of a branding agency based in Abuja, Nigeria.

Link: How To Position Your Brand for Success by Tricad Agency

Instagram Carousel: Avoid These 7 Pitfalls When Selecting a Logo for your Business

A series of Instagram posts to educate the audience of a branding agency based in Abuja, Nigeria.

Link: Avoid These 7 Pitfalls – Post by Tricad Agency

UI/UX Design Presentation: Re-imagining a local movie booking app experience

Design presentation for Laolu, a movie booking app to help cinema-goers book tickets from different movie houses with ease and flexibility.

View project here: UX Case Study: Reimagining a local user-friendly movie booking experience with Laolu

Design Presentation for Laolu app
Design Presentation for Laolu app

Marketing and Visual Designs: Promotional Flyers for a Web Developer

A collection of promotional flyers for a freelance web developer.

Would you like me to work on your visual projects?

Send me an email and let’s get started.

[email protected]