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Knowledge For The Modern Millennial

Get it Right the First Time! How to Choose an Attention-Grabbing Name for Your Footwear Venture

Finding the perfect name for your footwear business can be a daunting task. The key to getting the best name for your shoe brand lies in finding a memorable word that expresses your brand’s personality and stirs positive emotions from potential customers. 

And so, to make your brand naming journey easier, here are five steps you should take to find the right name for your footwear business.

Five Easy Steps to Finding the Perfect Footwear Business Name

1. Align Your Name With Your Brand Positioning

Aligning your name with your brand positioning means establishing a specific identity by actively creating a connection between your company and its shoes to the values, ideas, and messages.

This includes using consistent messaging across all marketing channels, building relationships with customers and influencers who fit into the defined target market for the brand position, as well as creating an authentic story about why your shoe brand exists.

Think about how you want customers to see your business and what emotions you want to evoke when someone hears or sees your brand’s name, logos, or slogans. Doing this would make it easier to know if your brand’s tone should communicate luxury, fun, quirkiness, or practicality.

2. Consider Metaphors, Visual Imagery, and Emotions

Brainstorm names that evoke metaphors and visual imagery. Nike does an excellent job of communicating its brand identity with a captivating metaphor that denotes victory and strength. So ensure you brainstorm words with unique, clever, and catchy phrases that resonate with your shoe brand’s identity.

3. Brainstorm as Many Ideas as Possible

Brainstorming as many ideas as possible when naming your company means generating an extensive list of potential names. You should think outside the box and come up with creative, unique options that capture the mission and values of your business. 

The more ideas you can brainstorm, the better your chances of finding a name that resonates with customers and works for your brand.

Consider the context surrounding your shoes; think about their purpose, style, and price. Also, consider using foreign languages like Zappos or witty puns that could help your shoe brand stand out from other businesses in the same niche. 

Finally, don’t forget to consider alternate spellings as well as different combinations of letters when narrowing down your list of options until you find one that perfectly captures what you’re looking for. 

As founders, if brainstorming proves too time-consuming, then don’t hesitate to visit a naming agency and buy brand names that embody the kind of shoe brand you want to build.

4. Perform Audience Testing Before Making Your Final Decision

Before selecting the final name for your business, check out whether or not it resonates with your target audience. However, be careful what questions you ask—your questions should focus on which names draw attention and inspire action and which best align with your brand ideas. 

Ask people if certain names create curiosity or make them think of specific visuals and emotions related to your product. 

Now, for the final step in finding the perfect footwear business name…

Photo by Clem Onojeghuo from Pexels

5. Validate Your Names With Trademark Research

After finding the best exciting shoe brand name ideas that fit the kind of business you want to build, the next step you must take is to visit the United States Patent and Trademark Office (USPTO) and verify the names you’ve found to ascertain that they haven’t been trademarked by another business.

Several companies have received cease and desist letters due to infringing on existing trademarks, so make sure your chosen name satisfies this step. 

Conclusion

Finding the perfect name for your shoe business doesn’t have to be overwhelming if you take a few key steps beforehand. By aligning your brand positioning with the proper names, using metaphors, emotions, and visual imagery, as well as conducting research on trademarks and audience testing, you should be able to come up with an amazing name that accurately reflects your footwear business.

This article is an exclusive guest post shared by Grant Polacheck.

Grant Polachek is the head of branding at Squadhelp, a 3X Inc. 5000 naming agency that specializes in creating catchy and evocative brand names for Fortune 500 companies and emerging startups. As the world’s leading crowdsource naming platform, we’ve combed through over a million words and compiled a list of the greatest, most distinctive names that are currently available online.

Selected collection of visual designs

A collection of digital flyers, brand identity mockups and social media design posts. I hope you enjoy them!

Background

Some product designers started with graphic design, at least for the early years of their careers. I wasn’t any different, but consistency, curiosity and some talent gives me the chance to try different techniques, and styles. Here’s a collection of visual pieces I’ve made so far. They include digital flyers, brand identity mockups and social media design posts. I hope you enjoy them.

Instagram Carousel: How To Chase Black Excellence

A series of Instagram posts to celebrate the values of Chadwick Boseman.

Link: Chase Black Excellence: Chadwick Boseman

Instagram Carousel: Seven Lessons for the Road

A series of Instagram posts to visualise the words of wisdom from John Obidi.

Link: 7 Lessons for the Road by John Obidi

Instagram Carousel: How To Position Your Brand for Success

A series of Instagram posts to inform the audience of a branding agency based in Abuja, Nigeria.

Link: How To Position Your Brand for Success by Tricad Agency

Instagram Carousel: Avoid These 7 Pitfalls When Selecting a Logo for your Business

A series of Instagram posts to educate the audience of a branding agency based in Abuja, Nigeria.

Link: Avoid These 7 Pitfalls – Post by Tricad Agency

UI/UX Design Presentation: Re-imagining a local movie booking app experience

Design presentation for Laolu, a movie booking app to help cinema-goers book tickets from different movie houses with ease and flexibility.

View project here: UX Case Study: Reimagining a local user-friendly movie booking experience with Laolu

Design Presentation for Laolu app
Design Presentation for Laolu app

Marketing and Visual Designs: Promotional Flyers for a Web Developer

A collection of promotional flyers for a freelance web developer.

Would you like me to work on your visual projects?

Send me an email and let’s get started.

[email protected]

CRAFTING AN AWESOME, CREATIVE AND POWERFUL PERSONAL BRAND (CASE STUDY)

Crafting an awesome, creative and powerful personal brand

THE MISSION

Effective personal branding differentiates you from the competition and allows you to build trust with potential clients and employers. You never get a second chance to make a first impression – make it one that sets you apart, build trust and reflect who you are. This is what Nosagie Kenneth is trying to accomplish with his brand.  My mission was to help Nosagie Kenneth stand out even when he is not in the room.

THE OUTCOME

I designed the Nosagie Kenneth brand identity from the ground up, capturing his story and talents in a new logo and marketing poster designs

THE IMPACT

Since the launch and usage of his new brand identity, his reputation has increased alongside better brand loyalty. Nosagie Kenneth now has a unique identity and can maintain an emotional connection with prospects, partners and customers

SERVICES

Brand Identity

Brand Strategy

Logo Design

Flyer Design

The Nosagie Kenneth Logo

THE GOAL

Nosagie Kenneth is an instrumentalist who spreads joy and warmth through his music. He plays the saxophone. A few months after going public, he was making modest gigs but Kenneth felt there should be more to this. His long-term goal is to become an internationally successful musician and Kenneth knew he had to take a bold step in the right direction. He wanted more visibility, customer retention and increased brand awareness.

Well, Nosagie Kenneth reached out to me and said he needed a logo and tips on creating an awesome personal brand.

THE GAP

To start solving his problem, I sent a client brief. This brief contains questions centred around what he does, his ideal client and core values. After answering the brief and a subsequent conversation, Kenneth realized he needed not only a logo but a consistent and elegant way of telling his story visually.

THE PROCESS

With the brief, Nosagie Kenneth was very clear on what he wanted for his brand. But how do we transform a conversation into a distinct logo and an overall brand identity that emulates the story and personal style of this talented instrumentalist?

To better understand the client’s needs and generate ideas, I went straight to work – sketching and brainstorming to design a powerful and unique logo for Nosagie Kenneth.

After a few revisions, we came up with a logo concept and the reason behind it. The reason and strategy also formed the basis for the remaining marketing poster designs for Nosagie Kenneth.  The client was elated with the logo as it covered the flair and showcases the flagship product (i.e., saxophone) of his brand. The logo was descriptive yet minimal. Sophisticated yet simple.

The little red hearts and mouthpiece visually demonstrates the brand’s tagline – Delivering good tidings

The main work was done. It was time to complete the project.

FINAL RESULTS

Here are the visuals I designed to further promote the Nosagie Kenneth brand:

Iconic poster for the Nosagie Kenneth Brand
Appreciation Flyer
‘Happy New Month’ Flyer
Alternate ‘Happy New Month’ Flyer
Wall Mockup Presentation with contact details

FEEDBACK FROM THE CLIENT

Man… You did a great job and it surpassed my expectations. The designs are nice and I can’t wait to start using them for my adverts and videos

Kenneth

THE GAIN

With a new logo and supporting marketing web posters, Nosagie Kenneth can express the characteristics and essence of his brand. He now has a unique identity and can create and maintain an emotional connection with prospects and customers.

Nosagie Kenneth is on a clearer path to becoming an international superstar!

Interested in creating or rebranding your logo and brand identity?

Then hire me and let’s get started!

[email protected]