A collection of digital flyers, brand identity mockups and social media design posts. I hope you enjoy them!
Background
Some product designers started with graphic design, at least for the early years of their careers. I wasn’t any different, but consistency, curiosity and some talent gives me the chance to try different techniques, and styles. Here’s a collection of visual pieces I’ve made so far. They include digital flyers, brand identity mockups and social media design posts. I hope you enjoy them.
Instagram Carousel: How To Chase Black Excellence
A series of Instagram posts to celebrate the values of Chadwick Boseman.
Crafting an awesome, creative and powerful personal brand
THE MISSION
Effective personal branding differentiates you from the competition and allows you to build trust with potential clients and employers. You never get a second chance to make a first impression – make it one that sets you apart, build trust and reflect who you are. This is what Nosagie Kenneth is trying to accomplish with his brand. My mission was to help Nosagie Kenneth stand out even when he is not in the room.
THE OUTCOME
I designed the Nosagie Kenneth brand identity from the ground up, capturing his story and talents in a new logo and marketing poster designs
THE IMPACT
Since the launch and usage of his new brand identity, his reputation has increased alongside better brand loyalty. Nosagie Kenneth now has a unique identity and can maintain an emotional connection with prospects, partners and customers
SERVICES
Brand Identity
Brand Strategy
Logo Design
Flyer Design
The Nosagie Kenneth Logo
THE GOAL
Nosagie Kenneth is an instrumentalist who spreads joy and warmth through his music. He plays the saxophone. A few months after going public, he was making modest gigs but Kenneth felt there should be more to this. His long-term goal is to become an internationally successful musician and Kenneth knew he had to take a bold step in the right direction. He wanted more visibility, customer retention and increased brand awareness.
Well, Nosagie Kenneth reached out to me and said he needed a logo and tips on creating an awesome personal brand.
THE GAP
To start solving his problem, I sent a client brief. This brief contains questions centred around what he does, his ideal client and core values. After answering the brief and a subsequent conversation, Kenneth realized he needed not only a logo but a consistent and elegant way of telling his story visually.
THE PROCESS
With the brief, Nosagie Kenneth was very clear on what he wanted for his brand. But how do we transform a conversation into a distinct logo and an overall brand identity that emulates the story and personal style of this talented instrumentalist?
To better understand the client’s needs and generate ideas, I went straight to work – sketching and brainstorming to design a powerful and unique logo for Nosagie Kenneth.
After a few revisions, we came up with a logo concept and the reason behind it. The reason and strategy also formed the basis for the remaining marketing poster designs for Nosagie Kenneth. The client was elated with the logo as it covered the flair and showcases the flagship product (i.e., saxophone) of his brand. The logo was descriptive yet minimal. Sophisticated yet simple.
The little red hearts and mouthpiece visually demonstrates the brand’s tagline – Delivering good tidings
The main work was done. It was time to complete the project.
FINAL RESULTS
Here are the visuals I designed to further promote the Nosagie Kenneth brand:
Iconic poster for the Nosagie Kenneth Brand
Appreciation Flyer
‘Happy New Month’ Flyer
Alternate ‘Happy New Month’ Flyer
Wall Mockup Presentation with contact details
FEEDBACK FROM THE CLIENT
Man… You did a great job and it surpassed my expectations. The designs are nice and I can’t wait to start using them for my adverts and videos
Kenneth
THE GAIN
With a new logo and supporting marketing web posters, Nosagie Kenneth can express the characteristics and essence of his brand. He now has a unique identity and can create and maintain an emotional connection with prospects and customers.
Nosagie Kenneth is on a clearer path to becoming an international superstar!
Interested in creating or rebranding your logo and brand identity?
Creating a Classy and Elegant Footwear Brand Identity for Jeff.Shoes
THE MISSION
The Elite and middle class need more just than regular shoes for their feet. They need a combination of style, excellence and attention to detail. This is what Jeff.Shoes as a business is trying to tell its customers. My mission was to help convey how Jeff.Shoes produce and sell quality footwear.
THE OUTCOME
I designed the Jeff.Shoes brand identity from the ground up, capturing the company’s values and unique selling proposition in a new logo and brand style.
THE IMPACT
Since the launch and usage of their new brand identity, sales have increased alongside better brand loyalty. The quality of leads overall is more educated and ready to buy. Jeff.Shoes now have a unique identity and can maintain an emotional connection with prospects and customers
SERVICES
Logo Design
Brand Identity
Brand Strategy
Flyer Design
The Jeff.Shoes Logo
THE GOAL
Jeff.Shoes is a footwear brand whose main customers are the elite and the middle class. They produce leather shoes and slides. A few months after the official launch, they were making modest sales but the CEO felt there should be more. The long-term goal of Jeff.Shoes is becoming an international brand and they knew they had to take a bold step in the right direction. Jeff.Shoes wanted more brand visibility, customer retention and increased brand awareness.
Well, Jeff.Shoes reached out to me and said they needed a logo. After all, a logo is the face of a brand and distinguishes it from its competitors.
THE GAP
To solve the problem, I sent a client brief. This brief contains questions centred around their description, target audience and core values. After answering the brief and a subsequent conversation, Jeff.Shoes realized they needed not only a logo but a consistent and elegant way of telling their brand story.
But we started with a logo and then built a brand identity moving forward. But first things first.
THE PROCESS
Jeff.Shoes’ client brief was concise and specific.
What is your company’s name? – Jeff.Shoes
What is your company into? – Production of leather shoes and slides
Who is your target audience – Presently, everybody. In the long run to the elite and middle class
What do you want your company to be seen as? – Excellence, a brand that doesn’t compromise value and quality for anything at all, attention to detail and excellence
Do you have any specific colours or icon you have in mind to be used in the logo? – Something super simple and minimal, but will show our business’ main goal which is a high-end leather shoe brand. For colors: brown, orange and blue.
With the above brief, Jeff.Shoes was very clear on what they wanted. But how do we transform this into a classy logo and an overall brand identity that emulates the core values and vision of this ambitious footwear brand?
To better understand the client’s needs, I created a mind map using keywords from the conversation and brief. Then I went straight to work, sketching, brainstorming to design the perfect logo for Jeff.Shoes.
Mindmapping for the Jeff.Shoes Brand Identity
After a few edits, I came up with a logo concept and the reason behind it. The reason and strategy also formed the basis for the entire brand identity of Jeff.Shoes. The client was elated with the logo as it covers the core values and showcases the flagship product (i.e., leather shoes) of the footwear brand. The logo was descriptive yet minimal. Sophisticated yet simple.
Concept and justification for the Jeff.Shoes Logo
Brown variant of the Jeff.shoes Logo
Orange variant of Jeff.shoes Logo
Blue variant of Jeff.shoes Logo
The main work was done. It was time to complete the project.
FINAL RESULTS
Here are a few visuals promoting the Jeff.shoes brand identity:
Promotional poster for Jeff.ShoesMarketing Flyer for Jeff.Shoes
StoreFront Mockup Presentation
Shopping Bag Mockup Presentation
Label Mockup Presentation
Shoebox Mockup Presentation
THE GAIN
With a new logo and brand style, Jeff.shoes is able to express some of the characteristics and essence of their brand. They now have a unique identity, and can create and maintain an emotional connection with prospects and customers.
Jeff.shoes is now on a clearer path to becoming an international footwear brand!
Interested in creating your own distinct logo and brand identity?
