Businesses constantly seek avenues to sell their products and services online in a seamless and unique shopping experience. This is what Boldin Technologies was trying to solve with their flagship product – Delio. My mission was to help them communicate how Delio can help you sell better and faster online.
I wrote the UX copy for the landing page of the Delio app, capturing its benefits, features and the unique experience the app offers. The UX writing was incorporated into the User Interface (UI) of the product’s landing page.
Since the landing page launch, conversion rates have increased, with more users willing to download and actively showcase their products on the app/
ABOUT THE CLIENT – BOLDIN
Boldin Technologies is a team of bold innovators who set out to build a product studio that will cater to the growing needs of software products among startuppers, small and large enterprises. I was approached by one of their co-founders to create and write content for their flagship product’s landing page. They just finished building their e-commerce app, Delio and were excited to launch the platform to the public.
Following a conversation with the Boldin team, I understood the copy had to be user-centric, stating all the product’s benefits to their audience. I also needed to create the product voice and tone while incorporating UX Writing into the UI of the landing page. The ultimate goal of Delio’s landing page is to ensure its visitors download and successfully use the app.
Conversations with the client involved answering questions as defining their business goals (What is the aim of this landing page?) and defining our target audience (who we are writing for?) With this knowledge, I took a creative and analytic approach, ensuring the value proposition was clearly stated.
The components of the landing page were carefully broken with concise and engaging statements in each section. A clear call of action was inserted both at the beginning and the end of the landing page.
For the main headline, I ensured the very first thing the visitors will see is the ultimate benefit of Delio. The words I selected for the main headline was short, informing the visitor what Delio is all about. This was to grab the attention of the visitors, convince them to read to the end, or even download the app right away.
The next aspect I wrote was defining the unique selling proposition of Delio. The question I answered here with the copy was – What makes Delio different and better? Why should you care about Delio? I broke the answers down to their most basic levels. This made it engaging, concise and succinct.
Next up, we followed up with the benefits of the app, providing more details on what Delio offers. This was done with big headlines and supporting points.
Just before the end of the landing page, I wrote the reinforcement statements and a closing argument. These statements bolster the main headline with a final chance to communicate the benefits of using Delio. I did this to back up the main value proposition.
Finally, the call to action. The call to action is an element critical to conversions. I made sure it was compelling, exciting and persuasive.
Every landing page has its differentiating factors and I was able to create a compelling UX copy solving the client’s needs. The client – Boldin Technologies was thrilled about the end product and still uses the landing page for Delio. You can access it here – www.getdelio.com
(Feel free to download and use the app too)
Interested in hiring me for your writing projects? Let’s get in touch
With the Fast Track Project, my mission was to conduct a UX research study to help interested individuals speed up their learning process and master any skill in less time.
In a world that’s changing rapidly, the ability to learn a new skill as quickly as possible is becoming a necessity. Therefore, you must master the craft of quickly picking up difficult concepts if you want to maintain your value in this economy. If you don’t cultivate this art, you’re likely to fall behind as technology advances.
I conducted the Fast Track project, learning the problems and empathizing with individuals who wanted to improve their personal and professional growth. Decades of learning strategies were also captured from best-selling books and tailored to solve the purpose of this project. I then wrote a book from the UX research study that serves as a complete roadmap to mastering skills the right and rapid way.
Since the project’s completion, many user testimonials have been made, praising Fast Track for being simple to use. Readers can combine the love of knowledge and self-improvement while learning mental models to help them to thrive in the new economy.
Hi, I am Zamai! I created and worked on the Fast Track Project. The goal of this project is to fully conduct a UX research study which shows people how to learn rapidly and acquire skills in less time. I enjoy reading and thought of ways to speed up your learning process and master any skill in less time.
The initial questions that ran through my mind were: Is it possible to pick up skills at a rapid pace? Is there a template that young and ambitious people can easily adapt and learn in a fast and more fun way?
A mentor once said, “There is a hard way and an easy way to learn something. Always try to find out the easy way and save yourself the stress.” This case study expands on what Fast Track is, and the results of the project.
I am a user researcher for this project. I led all of the interviews, and the end-to-end process and came up with the deliverables. UX research helps to create an optimal product for users. Most importantly, you’ll have the data to back your strategy and design decisions.
Even though this started as a personal project, the information was shared with young people and unsurprisingly, they all faced the same problem. The problem of learning at a slow pace.
TIMELINE OF THE UX RESEARCH STUDY
Overall, the UX research project took a total of five months i.e., 20 weeks. This involves a breakdown of:
Discussing the project: 2 weeks
Recruitment of potential users: 1 week
Studying and taking notes from relevant books: 7 weeks
Survey and interview users: 2 weeks
Deliverables and user-testing before final launch: 8 weeks
RESEARCH STATEMENT AND GOALS
The Fast Track project was to find and create open loops and life hacks to studying and mastering any skill. Learning a skill involves observing and practising this capacity to manipulate a specific set of symbolic information related to that skill. As a UX researcher, I wanted to understand how anyone can learn anything and develop skills rapidly if given the right set of tools and principles.
What were the goals of the UX research project?
Develop a roadmap to mastering skills the right and rapid way.
Compile practical hacks with detailed steps and examples to help speed up your learning process
Create a handbook on mastering new skills in an easier way
RESEARCH METHODOLOGY, ANALYSIS, AND SYNTHESIS PROCESS
For this project, I decided on two different methods to fit the timeline and maximize its impact:
Studying selected previous books about skill mastery and optimized learning
Surveying the prospective and final users
In a world where information is the new currency, reading is the best source of continuous learning. Books give you the freedom to roam the expanse of space, time, and history and offer a deeper view of ideas, concepts, emotions, and body of knowledge. This was the basis of using the first method. It is also a form of qualitative user research. Books were selected based on genre, popularity, and relevance to the project and the problem it solves.
These books include:
A Mind for Numbers by Barbara Oakley
Art of Learning by Josh Waitzkin
Atomic Habits by James Clear
Deep Work by Cal Newport
Limitless by Jim Kwik
Musashi by Eiji Yoshikawa
Sword In The Stone by T.H. White
The First 20 Hours by Josh Kaufman
The Talent Code by Daniel Coyle
Ultralearning by Scott H. Young
These books were studied to narrow their lessons, experiences and merge their ideas into a single handbook. To get the most out of this research method, I read to absorb. This was done by summarizing the key findings from the selected books. This process distils the ideas from the book into their essence, their applications, and solutions to the user.
For the second method, the survey was a series of open-ended questions to enable participants to express themselves while sharing their input. Some of these questions include:
Have you acquired any skills or learned something new recently? How did you do it?
Did you have any challenges learning it?
What could have been the solutions to these challenges?
What do you think it’s the best way to learn rapidly?
What do you think are the important things to note if someone wants to learn skills very fast?
If you want to study and enjoy a book that will help you learn and develop skills faster, what should the book contain?
This stage was an important phase in user research because All of my hard work, time, and money will be for nought if I end up making something that nobody wants to use. One of the key reasons why most products fail is because companies did not invest time and money in UX research. They started off with a feature list or an idea but did not take the time to understand the problems users would face when using the product.
RECRUITMENT CRITERIA AND PROCESS
For this study, we started with individuals who were already looking for ways to better themselves.
Some of my recruitment criteria include individuals :
Currently learning a skill or needs to learn a skill for career advancement
Struggling with his or her learning processes
Seeking ways to improve themselves professionally or personally.
Enjoys stories and loves to read
I used the following tools for recruitment:
WhatsApp for direct messaging and calls
Survey monkey (Now Momentive) to create and collate the survey questions and answers
Three user personas were created from the recruitment and survey process. I chose to create personas because I wanted a better understanding of who would benefit from the Fast Track project and why. Well-designed user personas make the UX research process at hand less complex — they guide the ideation processes and help designers to achieve the goal of creating a good UX for the target users. These personas also enable me to avoid biases and assumptions during decision-making, and what should be prioritized first.
These user personas were:
Client Persona 1: The Busy Executive
ABOUT: The busy executive works the typical 9-5 and needs to learn skills for career development. He is looking for storytelling, concise words and how it’s done in a solution that deals with rapid learning.
Client Persona 2: The One-Man Business
ABOUT: The one-man business works remotely either as a freelancer or entrepreneur. He needs to learn skills for smart work and boost his income streams. He is looking for illustrations for technical stuff, and real-life stories for non-technical stuff in a solution that deals with rapid learning. Mental notes and YouTube videos/articles will also be appreciated.
Client Persona 3: The Solo Leveller
ABOUT: The solo leveller loves to read books and learns skills for personal development. She is looking for detailed steps, anecdotes and valid examples with pictures from a solution that deals with rapid learning.
OUTPUT AND DELIVERABLES
The main deliverable – a book was created with the personas at its core. To boost the experience of the users, this book is divided into three sections called “laps”:
The first lap (The Tools) which highlights the fundamentals and tools needed to start mastering any skill.
The second lap (Depth: Deep Work and Deliberate Practice) explains how to break a skill into simple forms and know the true form of practice.
The final lap (Feedback and Progress Report) shows how to stay consistent, get the right feedback and maintain a system that fast tracks anything you want to accomplish.
A cheat sheet was added at the end of each chapter. This cheat sheet consists of a checklist of to-dos when learning your skill and adopting the Fast Track. The book is now live and published on Amazon.
During the course of writing the book, I also continually shared my findings in an email newsletter and in one-on-one conversations with friends while asking for feedback. Furthermore, I created a user journey map which transformed into the outline of the book.
In addition to the deliverables, I presented the book to real-life users from different facets of life including a portfolio manager, a software developer and a communications associate. The book presentations were taken very well, and I felt empowered to use the insights to further iterate on the project before the final launch.
IMPACT OF THE FAST TRACK PROJECT
Since the completion of this project, numerous testimonials from users have been stated, declaring how simple and straightforward the application of the Fast Track book. Readers are able to combine the love of knowledge and self-improvement while learning mental models to help them to thrive in the new economy.
On a larger level, research helped me realize the importance of diligently researching for your users and adopting a design-thinking approach
Finally, the project moved from a personal objective to a more user-centric mindset and the excitement of conducting research with the aim of solving problems for a target audience was fulfilled.
REFLECTIONS, CHALLENGES AND NEXT STEPS
What went well:
People were excited about the results of the research and ready to apply the steps in their own life.
Additional tools like storytelling, diagrams, chapter summaries and checklists were employed in the final deliverables. This makes the project more appealing to visual learners and users with short attention spans.
Constant and iterative feedback and user-testing was done throughout the project. This shows I truly wanted to know how this project can provide a solution to a real problem that the users are having.
In sum, the Fast Track project is usable, equitable, enjoyable and useful.
The research methods took longer than expected. It also took a while to satisfy the needs of the final users. Nonetheless, the users will be put front and centre even if it starts as a personal project
I am now following up on some pain points with ideation and usability testing:
More audio-visual aids will be needed to communicate the results. These include videos and podcasts. This will boost inclusion and accessibility to other users who prefer other modes of learning, apart from reading.
Accountability tools will also be needed to ensure other potential users maximize and enjoy the user experience of the Fast Track project.
I will continue to validate the customer journey map with more interviews and feedback from the final product.
Interested in hiring me for a project? Then contact me right away.
As part of my Google UX Design Certification Program, I got a project prompt to design a movie ticketing app in my hometown. I stay in Lagos, Nigeria and the city of Lagos never sleeps as there is always hustle and bustle. A way to relax and ease stress in this busy city is by paying a visit to the cinema or movie house. My mission was to create a personalized and user-friendly movie booking experience for cinema-goers in Lagos, Nigeria.
I created Project Laolu from the ground up, conducting user research and understanding the end-users with proven methods. The aim was providing a seamless user-friendly experience when booking a movie ticket in Lagos, Nigeria. I then built a highly effective movie booking app to help cinema-goers book tickets from different movie houses with ease and flexibility.
The project was a success, with a viable app prototype and relevant real-life surveys with the main goal of satisfying the needs of the user. Laolu is a mobile app that ease the process of ticketing for movie lovers in Lagos, Nigeria.
User Experience (UX) Design
User Interface (UI) Design
HOW IT STARTED
Project Laolu begins with the tale of Fred Osheku.
Fred Osheku is a communications associate in a reputable non-profit organization. He loves movies and savors the excitement of seeing a blockbuster movie on the big screen at least once a month. However, to fully enjoy his movie experiences, Fred hates being stranded, and dislikes being held down by queues and unnecessary talk. He terms this as “the bottlenecks of human interactions.”
Fred is not alone. Like many other movie lovers, the movie booking experience is below par in Lagos, Nigeria. My goal was to solve this problem with Project Laolu. Laolu means wealth in Yoruba and like the name, my mission was simple – make the movie booking experience richer and seamless.
PHASE 1: Identify the potential users
I launched Project Laolu by applying a user-research method – Setting interview goals, recruiting participants and scheduling interviews. These interviews were done with persons who already go to movies in my hometown. They must also live in Lagos and were familiar with ordering services and products online.
Some of the questions I asked during the interviews include:
How often do you watch movies at the cinemas? What motivates you to watch a movie there?
Do you have any struggles getting tickets in a cinema in Lagos? How long does it take you to get one?
Can we improve the current booking experience with cinemas in Lagos? What do you think can be done to make it easier if any?
At the end of the interviews, two user personas were identified from the group of participants and created for Project Laolu. I selected these user personas to cut across gender, occupation frustrations and motivation.
Now it was time to truly identify the problem Laolu was going to solve.
Phase 2: What is my project solving?
This was done by identifying the problem statements peculiar to each user.
Fred Osheku] is a [movie lover] who needs [to watch a movie without standing on a queue] because [he wants to enjoy the experience to the fullest].
[Adekemi] is a [busy executive] who needs [social proof before seeing a movie] because [she wants to enjoy quality time with her family].
With these problem statements and using a proven formula from the Google UX design program, I identified the goal statements for Project Laolu.
Our movie app will let users book tickets in advance which will affect users who want to order tickets from home by letting users skip the physical queues and save time. We will measure effectiveness by tracking tickets sold through the app.
Our movie app will let users provide social proof which will affect users who want to spend quality movie time with their friends and family by allowing the user compare movies and time slot in cinemas
With the problem and goal statements now clearly defined. The big question is… How can Laolu satisfy the needs of Fred and Adekemi in the easiest way possible?
Phase 3: Solving the Problem.
To satisfy the problem, I created a user journey map. This map will show how Fred will get from point A – the need to watch a movie to point B – watching the movie. This map contains a task list at each checkpoint, feelings Fred could have and opportunities I could improve at each checkpoint.
Phase 4: Building the movie app
With the destination and journey now in clear, I designed the screens of Laolu. This included the sign-ups, movie ticket, amongst others.
Figma was used for designing the UI of the app. Photos used in the screens are movies as at the time of this project (I optimistically added a movie not yet in the cinemas)
And project Laolu was officially complete!!!
P.S: Project Laolu has not been implemented an app for real-life usage yet. Nonetheless, the prototype was shared with positive feedback from users.
Interested in hiring me for a UX project? Then contact me right away and let’s get started.