If you are not paying for it, you’re not the customer, you are the product being sold.
This phrase has been around for years and is often used for big tech companies like Facebook, Google, and, recently, OpenAI (ChatGPT).
In this context, the user is often the “product” served up to advertisers and their data. This is done to help companies manipulate users into making purchases from advertisers.
This principle applies to Life as well.
Breathing is free. Time is a gift. Waking up and Sleeping is free.
And since it’s all free, you are the product.
In business and entrepreneurship, a product fails without a product manager. Features are added without proper checks. User needs are ignored, and ultimately, the product fails to achieve its potential.
Similarly, without consciously managing your own “product” (your life and abilities), you can drift aimlessly, reacting to external demands rather than proactively shaping your growth and impact.
Don’t Drift Through Life on Autopilot
Many people drift through life without a clear roadmap or objective.
They wait for instructions. These people optimize for comfort. They never ask: What am I building here?
This mindset creates dependency, passivity, and missed potential.
That’s not you. You won’t be reading this if you simply want to drift through life. You prefer to proactively design your life rather than react to external forces.
When You See Yourself as a Product, You Start Improving
Your current strengths are the “features”. Personal weaknesses are your “bugs” to fix. Your life becomes the roadmap.
As the product manager, your ultimate objective is to ensure the overall product (you) is stable, efficient, delivers maximum value to its “users” (the world around you)
Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am changing myself – Rumi
This mindset creates self-awareness and a system for continuous self-improvement, just like version upgrades in a product.
Embrace the Product Manager Mindset
When you embrace the product manager mindset, you become the architect of your life.
You prioritize your time, energy, and resources according to your own goals. This gives you a greater sense of control, purpose, and fulfilment. You are no longer a passive product but an active creator of your own experience.
You are constantly iterating, experimenting, and refining.
Become the best in the world at what you do. Keep redefining what you do until this is true. – Naval Ravikant
Here are the steps to become the Product Manager of your Life.
The 4 Rs of Becoming a Self-Product Manager

The Product Manager Mindset to Life
1. Review your “features” and “bugs”
Review your life as a product manager by thinking in features and bugs.
A feature is a product’s specific functionality, capability, or characteristic that delivers value to the user. It distinguishes a product from its competitors and enhances its overall appeal.
Bugs are errors, flaws, or defects which prevent a product from functioning as intended. Bugs need to be identified, tracked and resolved to ensure a smooth user experience.
List your current strengths (features), your weaknesses (bugs), and your goals (roadmap).
Define your personal “North Star.”
In product management, a “North Star Metric” (NSM) is a single, measurable metric that best captures the core value your product delivers to customers. A North star metric is measurable, actionable, clear and simple.
What are your core values and long-term goals? Write them down and review them regularly.
Then base your daily actions on these principles.
And don’t be afraid to fail or make mistakes. Use those experiences as data points to improve your next iteration. Iterations lead to mastery.
The goal is not to achieve perfection but to strive for continuous improvement.
2. Refine and Make Data-Driven Decisions
When building successful products, product managers don’t rely on feelings alone—they rely on metrics.
Do the same with your time, energy, and priorities. Track decisions and outcomes in your life by using a journal or note app. Review your trends every month.
Schedule regular “product review” sessions with yourself.
Reflect on your progress and identify areas for improvement. Then, adjust your “roadmap” accordingly. Be honest with yourself about what is working and what isn’t.
3. Release the Minimum Viable You (MVY)
No one can compete with you on being you. Most of life is a search for who and what needs you the most – Naval Ravikant.
Just as a tech startup launches an early version of its product with core features to test the market, identify your core strengths and focus on developing them first.
Instead of trying to be everything at once, concentrate on delivering value in a specific area.
As you gather “user feedback” (through your experiences and interactions), iterate and add new “features” (skills and knowledge) to your MVY, continuously improving and expanding your capabilities.
Launch the simplest version of a project or skill, then iterate based on real-world feedback.
When approaching a new endeavour, identify the smallest step that allows you to test your assumptions.
Want to write a book? Start with one article.
Seeking a career change? Do a single project in that field before full commitment.
You can check out my book – Fast Track which shows you how to build and achieve the complete roadmap in achieving this step.
What is the Lifetime Value of You?
In product management, there is a metric called “Lifetime value (LTV).”
Companies calculate this metric to make better product development decisions. The lifetime value prioritizes high-value customers and allocates resources more effectively. LTV represents the total revenue a customer is expected to generate over their entire relationship with a company.
Apply this concept to yourself.
What is the value you bring to the world and your relationships?
What value do you bring to your well-being throughout your life?
How can you increase that value through continuous learning, growth, and contribution?
- Repeat and keep shipping updates
When building and managing products, there is a ritual known as “Daily Stand-up” done by the product team.
A daily stand-up is a short, focused meeting where the product team align on progress, goals and blockers. When done right, it always saves time and encourages accountability among the members. Daily stand-ups keep the team moving efficiently towards product goals.
Start your day like a daily stand-up meeting.
Ask yourself: What did I do yesterday? What am I doing today? What are my blockers?
Just like a product manager reviews progress and roadblocks, treat each morning like a product check-in.
Keep Shipping Updates
Why accept a version of yourself that stays the same?
Every week is a new version to keep learning, growing and doing.
Be real. Be yourself. Then become someone greater than your former self each day. – Victor Asemota
And when you are not yet your highest self with unfinished goals, tell yourself this:
You’re not stuck. You’re just a version behind.
Become the Product Manager of Your Life
In a world where free services often make you the product, take control by applying product management principles to your own life.
Treat yourself as a product. Your strengths are its features, your weaknesses are bugs to fix, and your growth is an ongoing iteration.
By embracing the 4 Rs of Self-Product Management (Review, Refine, Release (MVY), and Repeat) you shift from passive drifting to intentional living.
Define your North Star Metric (core purpose), make data-driven decisions, launch the Minimum Viable You (MVY), and continuously ship updates through daily self-reflection.
Just as great products need strong product managers, your life needs you at the helm. Stop being the product others shape—become the architect of your growth, value, and impact.
You are the product. Don’t let anyone mismanage you.