THE MISSION

Effective personal branding differentiates you from the competition and allows you to build trust with potential clients and employers. You never get a second chance to make a first impression – make it one that sets you apart, build trust and reflect who you are. This is what Nosagie Kenneth is trying to accomplish with his brand.  My mission was to help Nosagie Kenneth stand out even when he is not in the room.

THE OUTCOME

I designed the Nosagie Kenneth brand identity from the ground up, capturing his story and talents in a new logo and marketing poster designs

THE IMPACT

Since the launch and usage of his new brand identity, his reputation has increased alongside better brand loyalty. Nosagie Kenneth now has a unique identity and can maintain an emotional connection with prospects, partners and customers

SERVICES

Brand Identity

Brand Strategy

Logo Design

Flyer Design

THE GOAL

Nosagie Kenneth is an instrumentalist who spreads joy and warmth through his music. He plays the saxophone. A few months after going public, he was making modest gigs but Kenneth felt there should be more to this. His long-term goal is to become an internationally successful musician and Kenneth knew he had to take a bold step in the right direction. He wanted more visibility, customer retention and increased brand awareness.

Well, Nosagie Kenneth reached out to me and said he needed a logo and tips on creating an awesome personal brand.

THE GAP

To start solving his problem, I sent a client brief. This brief contains questions centred around what he does, his ideal client and core values. After answering the brief and a subsequent conversation, Kenneth realized he needed not only a logo but a consistent and elegant way of telling his story visually.

THE PROCESS

With the brief, Nosagie Kenneth was very clear on what he wanted for his brand. But how do we transform a conversation into a distinct logo and an overall brand identity that emulates the story and personal style of this talented instrumentalist?

To better understand the client’s needs and generate ideas, I went straight to work – sketching and brainstorming to design a powerful and unique logo for Nosagie Kenneth.

After a few revisions, we came up with a logo concept and the reason behind it. The reason and strategy also formed the basis for the remaining marketing poster designs for Nosagie Kenneth.  The client was elated with the logo as it covered the flair and showcases the flagship product (i.e., saxophone) of his brand. The logo was descriptive yet minimal. Sophisticated yet simple.

The main work was done. It was time to complete the project.

FINAL RESULTS

Here are the visuals I designed to further promote the Nosagie Kenneth brand:

FEEDBACK FROM THE CLIENT

Man… You did a great job and it surpassed my expectations. The designs are nice and I can’t wait to start using them for my adverts and videos

Kenneth

THE GAIN

With a new logo and supporting marketing web posters, Nosagie Kenneth can express the characteristics and essence of his brand. He now has a unique identity and can create and maintain an emotional connection with prospects and customers.

Nosagie Kenneth is on a clearer path to becoming an international superstar!

Interested in creating or rebranding your logo and brand identity?

Then hire me and let’s get started!

banjezamai@gmail.com

THE MISSION

The Elite and middle class need more just than regular shoes for their feet. They need a combination of style, excellence and attention to detail. This is what Jeff.Shoes as a business is trying to tell its customers.  My mission was to help convey how Jeff.Shoes produce and sell quality footwear.

THE OUTCOME

I designed the Jeff.Shoes brand identity from the ground up, capturing the company’s values and unique selling proposition in a new logo and brand style.

THE IMPACT

Since the launch and usage of their new brand identity, sales have increased alongside better brand loyalty. The quality of leads overall is more educated and ready to buy. Jeff.Shoes now have a unique identity and can maintain an emotional connection with prospects and customers

SERVICES

Logo Design

Brand Identity

Brand Strategy

Flyer Design

THE GOAL

Jeff.Shoes is a footwear brand whose main customers are the elite and the middle class. They produce leather shoes and slides. A few months after the official launch, they were making modest sales but the CEO felt there should be more. The long-term goal of Jeff.Shoes is becoming an international brand and they knew they had to take a bold step in the right direction. Jeff.Shoes wanted more brand visibility, customer retention and increased brand awareness.

Well, Jeff.Shoes reached out to me and said they needed a logo. After all, a logo is the face of a brand and distinguishes it from its competitors.

THE GAP

To solve the problem, I sent a client brief. This brief contains questions centred around their description, target audience and core values. After answering the brief and a subsequent conversation, Jeff.Shoes realized they needed not only a logo but a consistent and elegant way of telling their brand story.

But we started with a logo and then built a brand identity moving forward. But first things first.

THE PROCESS

Jeff.Shoes’ client brief was concise and specific.

1. What is your company’s name? – Jeff.Shoes
2. What is your company into? – Production of leather shoes and slides
3. Who is your target audience – Presently, everybody. In the long run to the elite and middle class
4. What do you want your company to be seen as? – Excellence, a brand that doesn’t compromise value and quality for anything at all, attention to detail and excellence
5. Do you have any specific colours or icon you have in mind to be used in the logo? – Something super simple and minimal, but will show our business’ main goal which is a high-end leather shoe brand. For colors: brown, orange and blue.

With the above brief, Jeff.Shoes was very clear on what they wanted. But how do we transform this into a classy logo and an overall brand identity that emulates the core values and vision of this ambitious footwear brand?

To better understand the client’s needs, I created a mind map using keywords from the conversation and brief. Then I went straight to work, sketching, brainstorming to design the perfect logo for Jeff.Shoes.

After a few edits, I came up with a logo concept and the reason behind it. The reason and strategy also formed the basis for the entire brand identity of Jeff.Shoes.  The client was elated with the logo as it covers the core values and showcases the flagship product (i.e., leather shoes) of the footwear brand. The logo was descriptive yet minimal. Sophisticated yet simple.

The main work was done. It was time to complete the project.

Get it Right the First Time! How to Choose an Attention-Grabbing Name for Your Footwear Venture

FINAL RESULTS

Here are a few visuals promoting the Jeff.shoes brand identity:

THE GAIN

With a new logo and brand style, Jeff.shoes is able to express some of the characteristics and essence of their brand. They now have a unique identity, and can create and maintain an emotional connection with prospects and customers.

Jeff.shoes is now on a clearer path to becoming an international footwear brand!

Interested in creating your own distinct logo and brand identity?

Then hire me to get started!

banjezamai@gmail.com

THE MISSION

Businesses constantly seek avenues to sell their products and services online in a seamless and unique shopping experience.  This is what Boldin Technologies was trying to solve with their flagship product – Delio. My mission was to help them communicate how Delio can help you sell better and faster online.

THE OUTCOME

I wrote the UX copy for the landing page of the Delio app, capturing its benefits, features and the unique experience the app offers. The UX writing was incorporated into the User Interface (UI) of the product’s landing page.

THE IMPACT

Since the landing page launch, conversion rates have increased, with more users willing to download and actively showcase their products on the app/

SERVICES

UX Writing

Copywriting

ABOUT THE CLIENT – BOLDIN

Boldin Technologies is a team of bold innovators who set out to build a product studio that will cater to the growing needs of software products among startuppers, small and large enterprises. I was approached by one of their co-founders to create and write content for their flagship product’s landing page. They just finished building their e-commerce app, Delio and were excited to launch the platform to the public.

THE GOAL

Following a conversation with the Boldin team, I understood the copy had to be user-centric, stating all the product’s benefits to their audience. I also needed to create the product voice and tone while incorporating UX Writing into the UI of the landing page. The ultimate goal of Delio’s landing page is to ensure its visitors download and successfully use the app.

THE PROCESS

Conversations with the client involved answering questions as defining their business goals (What is the aim of this landing page?) and defining our target audience (who we are writing for?) With this knowledge, I took a creative and analytic approach, ensuring the value proposition was clearly stated.

The components of the landing page were carefully broken with concise and engaging statements in each section. A clear call of action was inserted both at the beginning and the end of the landing page.

For the main headline, I ensured the very first thing the visitors will see is the ultimate benefit of Delio. The words I selected for the main headline was short, informing the visitor what Delio is all about. This was to grab the attention of the visitors, convince them to read to the end, or even download the app right away.

The next aspect I wrote was defining the unique selling proposition of Delio. The question I answered here with the copy was – What makes Delio different and better? Why should you care about Delio? I broke the answers down to their most basic levels. This made it engaging, concise and succinct.

Next up, we followed up with the benefits of the app, providing more details on what Delio offers. This was done with big headlines and supporting points.

Just before the end of the landing page, I wrote the reinforcement statements and a closing argument. These statements bolster the main headline with a final chance to communicate the benefits of using Delio. I did this to back up the main value proposition.

Finally, the call to action. The call to action is an element critical to conversions. I made sure it was compelling, exciting and persuasive.

THE GAIN

Every landing page has its differentiating factors and I was able to create a compelling UX copy solving the client’s needs. The client – Boldin Technologies was thrilled about the end product and still uses the landing page for Delio. You can access it here – www.getdelio.com

(Feel free to download and use the app too)

Interested in hiring me for your writing projects? Let’s get in touch

banjezamai@gmail.com